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What we back

Five sectors, and how we read them.

Developer tools, games, creator software, consumer internet, and commerce. Here is what we mean by each, so you can work out whether to spend twenty minutes on an application.

How we decide

Two questions, asked honestly.

Is the idea any good?

Not "is it big" or "is it hot" — is it a real problem, clearly understood, with an approach that could plausibly work? We would rather fund a modest idea thought through properly than an enormous one that falls apart in the second paragraph.

Could this team actually build it?

Potential, not pedigree. We are looking for evidence that you can make things and change your mind when the evidence says to. Shipped side projects count for more here than job titles.

And one preference we will admit to

We believe some companies are more necessary than others. When two applications are genuinely close, we back the one whose success makes things better rather than merely bigger — more sustainable, more useful, less extractive. We are not going to dress this up as a formal mandate or claim to measure it. It is a tie-breaker, and we would rather tell you it exists than apply it quietly.

Building in one of these? Tell us about it.

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